About Lyko
Lyko is a leading Nordic force in hair care and beauty. By seamlessly combining a market-leading e-commerce platform with an extensive network of physical stores and professional salons, Lyko has built a first-class ecosystem for Hair & Beauty. The company is known for its huge assortment, the vibrant Lyko Social community and a relentless drive toward digital innovation. Headquartered in Sweden, Lyko is powered by a high-growth mindset and a passion for inspiring customers and staying one step ahead of global beauty trends.
The challenge
Managing hundreds of brands and a nonstop cycle of high-profile campaigns takes world-class coordination. As Lyko expanded rapidly, the marketing team saw that its existing workflows needed a serious upgrade to keep pace with the company's ambitions.
The biggest challenge lay in project management and campaign planning. With several parallel tracks, from major seasonal launches to daily content production, there was a critical need to centralize communication and eliminate manual bottlenecks. Lyko needed a Single Source of Truth where every stakeholder could see project status, deadlines and ownership in real time, ensuring the highest quality at every touchpoint.
The solution
We designed and implemented a tailored monday.com environment focused on streamlining marketing work and content production, built on close collaboration and an implementation strategy that puts people first.
- Strategic workshopsa series of in-person workshops with Lyko's project managers. By digging deep into their existing processes, we built a solution that reflects their day-to-day work instead of forcing them into a rigid, predefined system.
- Optimized marketing workflowswe structured and refined the project flow for all campaigns and all content production, with the clarity and scalability needed to handle high volumes without losing creative momentum.
- On-site go-live and trainingan in-person go-live and comprehensive training with the whole team at Lyko's office. Meeting face to face let us answer questions in real time, lower the barrier to entry and build genuine engagement around the new way of working.
The result is a transparent and efficient platform that lets Lyko's team spend less time on logistics and more time on what they do best: creating world-class beauty experiences.
