Pipeline and deals
Your sales stages, your probabilities and your forecast, not someone else's template.
Custom CRM
A custom CRM.
Prototype in five days.
A CRM built around how you sell, with AI as a parallel engine in development. You see a clickable prototype before you decide, pay no per-user license and own the code.
We challenge the CRM project
Most CRM projects end with the sales team adapting to the system. We do the opposite: a CRM built around your sales process, a clickable prototype in five days and a system you own yourselves, live in weeks, not quarters.
Why a custom CRM
A custom CRM is no longer just for the big players.
Standard CRMs are built for the typical sales process. When your process, your pricing rules or your industry isn't typical, the customizations begin: consultant hours, add-ons priced per user and ways of working shaped around the tool.
With AI as a parallel engine in development, the time and cost of a custom CRM have dropped so much that it is now often realistic for mid-sized companies too. We connect it to what you already have: Visma Net, Fortnox, monday.com, email, calendar and web forms.
5 daysto a clickable prototype of the most important workflow
4–6 wksto the first version live, not six to twelve months
SEK 0for the mapping session and prototype, before you decide
100%your code and your data, no per-user license, no lock-in
What a custom CRM includes
What you need.
Nothing you don't.
The foundation of most CRMs we build. The rest is shaped around your terms and your process, and the prototype shows how it will look in five days.
Customers and contacts
Companies, contacts and the full history in one place, with the right access for every role.
Activities and follow-up
Meetings, calls and reminders, so no deal falls through the cracks.
Quotes and contracts
Quotes with your pricing rules and discounts, and contracts that stay with the deal.
Integrations
Email, calendar, web forms and the finance system. When a deal is won, it becomes a project and an invoice.
AI and reports
AI where it adds value, such as enriched leads and summarized customer conversations, and dashboards that show the status in real time.
How we work
Prototype first.
Then we build.
Four steps with you in the loop all the way. You see working systems early, not a report after six months.
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Day 1 · free
01
Discovery call
We map how a deal moves through your company, from lead to invoice, and where it gets stuck today. You get a clear plan and shared goals.
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Days 2–5
02
Prototype in five days
A clickable prototype of your sales process, built on your real terms. The sales team tests it before any budget decision.
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Weeks 2–6
03
Build and refine
The full system in stages, with AI as a parallel engine and you continuously in the loop, so you see both the result and the cost along the way.
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Ongoing
04
Launch and ongoing management
We deploy, train the team and make changes in short iterations as the business changes. You own the code and the data.
Who it's for
For companies that have outgrown
their standard CRM.
Three situations where a custom CRM pays off quickly.
The way you sell is your competitive advantage.
Industry rules, pricing models or sales stages that standard CRMs have no field for. We build around how you actually sell.
When licenses grow faster than the value.
A custom CRM costs roughly the same no matter how many people use it. No per-user license, now or as you grow.
When the deal ends in an email to delivery.
We build the workflow all the way: a won deal becomes a project and an invoice in the finance system, with no double entry.
FAQ
Good to know before
we start.
Can you build your own CRM with AI?
Yes. With AI as a parallel engine in development, we build a custom CRM in weeks instead of months: a clickable prototype in five days and the first version live in four to six weeks. The code and data are yours.
How much does a custom CRM cost?
The price depends mainly on the number of workflows, integrations and how much data needs to be migrated. After the prototype, when the scope is clear, you get a price proposal before you decide. After that comes an ongoing cost for operations and hosting, plus ongoing management as needed, but no per-user license. The mapping session and prototype are free.
Custom CRM or monday CRM?
monday CRM fits when sales, projects and service should sit on the same platform and the process can be shaped with boards and automations. A custom CRM fits when the process is your competitive advantage, when you have many users or when you want to own the system completely. We do both and tell you honestly what fits you. Read more in How to choose a CRM.
What do we get after five days?
A clickable prototype of your sales process, built on your real terms and examples. The sales team tests it and gives feedback before we set the scope and you get a price proposal.
Can we migrate data from our current CRM?
Yes. Customers, contacts, deals and history are migrated from your current CRM or from spreadsheets as part of the build, and we check the result together with you before you switch over.
Who owns the system?
You do. The code, the data and the system are yours, with no per-user license fee and no lock-in. If you want to manage it yourselves or with someone else, you can.
Customer cases
Real transformation. Not just systems.
One system for the entire business, from lead to delivery.
“A level of knowledge we have not experienced at any other company.” – Erik Liljestrand
A Single Source of Truth for campaigns and content production.
Workshops, tailored marketing workflows and an on-site go-live with the team.
A centralized hub for strategic store relationships.
“Lived up to my expectations on every point.” – Ola Schwarz
Ready to challenge
the way you work today?
Tell us briefly about your situation and a senior advisor will get back to you with a time to talk. Free of charge, no commitment.